Legal and policies

This policy outlines the guidelines for advertising on Ploba, including display ads, promoted listings, and sponsored content. It applies to everyone who books an ad or sponsors content on Ploba, and forms part of our Terms of Service.

• Display ads in the sticky catalogue sidebar, between homepage sections, and in the ad rows of category pages. Booked and paid online on the Advertising page.
• Sponsored articles: labelled, editorially reviewed articles, arranged through Write for us.
• Promoted listings will be offered through the maker console when it opens. Until then, contact us.

All advertising on Ploba is clearly disclosed. Ads carry an “Advertising” label, sponsored articles a “Sponsored” label, and promoted listings a “Promoted” label, so you can always tell paid placements from organic listings and editorial content. Payment does not buy favourable reviews, ratings, rankings or editorial recommendations.

Links in ads and sponsored content are marked as sponsored for search engines.

Advertisers are responsible for ensuring that their creative assets, claims, and destination URLs are accurate, functional, and compliant with applicable laws. You must have the necessary rights to use all imagery, branding, and text provided in your campaign.

• Scams, malware, phishing, or impersonation
• Deceptive or misleading claims
• Illegal goods or services
• Hateful, discriminatory, or harassing content
• Sexually explicit material

Sensitive or regulated categories (e.g., financial services, healthcare) require additional review and may be restricted. Ads must not imply an endorsement by Ploba or guarantee specific results.

All advertising campaigns, including creative assets and destination URLs, are subject to editorial review before publication. Sponsored content retains full editorial review to ensure quality and relevance.

Ploba reserves the right to request changes, reject creative, or suspend violating ads at any time. Any changes to creative assets after approval will require a new review.

Display ads are booked for whole days, midnight to midnight UTC. The price, dates and total are shown before you pay. Payments are processed by a third-party payment provider. Payment does not override our review requirements: a paid ad runs only after we approve it.

• If we reject your ad, you receive a full refund.
• If you cancel before your start date, you receive a full refund.
• Once your ad is live, payments are not refundable, except that if we remove a compliant ad without cause, we refund the days it did not run.
• If we remove an ad because it breaks this policy, no refund is due for the remaining days.

If you book a category ad without choosing a category, we place it on a category page with a free spot in your chosen row and tell you which one.

We don’t share visitors’ personal data with advertisers. Ads link straight to your page; to measure clicks, use your own analytics. How we handle the details you give us when booking is described in our Privacy Policy.

We may update this policy as our advertising products change. The terms shown when you book apply to that booking; changes after you pay don’t reduce your refund rights for it.

Questions about advertising, or about a booking? Contact us and include your booking reference if you have one.